A website proposal fails when it is priced as one number for the whole site, because the client compares that number with another studio's number for a different site. The website development proposal that wins counts what will be built, page templates, integrations, content migration, and prices the count from hours at a rate that covers the studio's costs, then offers options. A website redesign proposal adds the audit of what exists; an ecommerce website development proposal adds the catalog, the payment and shipping integrations and the launch plan. The web development proposal template tool on this site prices the build from your own figures, free and without an account.
Count templates and integrations
A website is a number of page templates, a number of third-party integrations, a content migration measured in pages, and a set of user roles. The website development proposal template lists them; the hours behind each become the fee. A change request then has a line to land in.
Redesign: audit first, then propose
A website redesign proposal starts with what exists: which pages carry traffic, which integrations must survive, what the content migration involves. The audit is priced or included, stated either way, and the proposal recommends what to keep. Redesigns priced without the audit are the ones that double.
Ecommerce website development proposal: the catalog is the scope
An ecommerce website development proposal counts products and variants, names the payment, tax and shipping integrations, states who enters the catalog and by when, and includes the launch and the care plan after it. The care plan is priced separately and stated in the proposal.
Options, deposit, milestones
Three options from the same count, a deposit to start, milestones on design approval and build, the balance at launch. Under New York's Freelance Isn't Free Act a hiring party must pay a freelance worker by the date in the contract or, if it names none, within 30 days of the work being done; a contract that names the date is the one that protects you. Proposal suites charge per seat: from the vendor's own pricing page, Proposify Basic is $29 per user per month and Team is $49 per user per month on monthly billing. Scopedly Pro is $29 per month for the whole studio, and every tool on this site works free with no account.
Questions people ask about website proposal
What should a website proposal include?
The counted templates and integrations, the migration, the hours and rate behind the fee, two or three options, the deposit and milestones, the definition of launch, the revision cap and the care plan.
How is a website redesign proposal priced?
From the audit of the existing site, then the same count of templates and integrations; the audit is stated as included or priced.
Is there a free website development proposal template here?
The web development proposal template tool prices the build from your figures on the page for free. Scopedly Pro saves and exports it under your name for $29 a month for the whole studio.