Web development proposal template

A web development proposal fails when it is priced as one number for a site and the client then asks for four more page types, two more integrations and a launch date. This tool prices the build the way a small studio actually estimates it: page templates at hours each, design and discovery hours, integrations at hours each, testing and launch as a share of the build, all at your rate, and then a monthly care plan for the year after launch. The project price and the year one total are both shown, because the second one is the number the client should be comparing against other quotes.

Price templates, not pages

A fifty page site with four templates is a four template build plus content entry. Pricing per page rewards the client for cramming content into fewer pages and punishes you when marketing wants a new landing page shape a week before launch. Count the distinct templates, price the hours each takes, and treat content population as a separate line or as the client's own job.

Integrations are where the estimate goes wrong

A contact form is an hour; a booking system with payments, a CRM that has to receive the leads and a newsletter tool that has to be kept in sync are each a day or more, and every one of them has a third party whose documentation is wrong. Listing them in the proposal with hours each is what lets you say no, or say what it costs, when a new one appears mid-build.

The care plan is the relationship

A site that is launched and left is a support call in six months from a client who thinks it is still covered. A monthly care plan for updates, backups, small changes and a named person to email makes that explicit, gives you recurring revenue and gives the client a number. Pricing it in year one, alongside the build, means both of you have agreed what happens after launch before launch.