Pricing proposal

A pricing proposal with one number is a yes or no question, and about half the answers to a yes or no question are no. This tool prices three options from the same rate and the same essential scope: the smallest version of the job that still solves the client's problem, a standard option with more scope, and a premium option with the most. Because all three come from one cost basis the differences are real and explainable, and the client's question changes from whether to which. The hours in each option are shown so you can write the scope to match.

Start from the essential option

The essential option is not a cheap version, it is the honest minimum: what has to be done for the client's problem to be solved. Price it properly from your rate and the hours it really takes. Everything above it is scope you add, not margin you inflate, and a client who picks it should get a complete piece of work rather than a demonstration of what they did not pay for.

Make the standard option the one you want them to choose

Most clients pick the middle. That is not a trick, it is how people choose when they cannot fully judge the work, so the standard option should be the one that serves them best and the one you most want to deliver. The uplift field sets how much more scope it carries; forty percent more hours than the essential is the worked example and gives a visible step without doubling the price.

Let the premium option do its job

The premium option anchors the other two and is bought less often than it is read. It should be a real offer, with scope you would be pleased to deliver, and it can carry a discount to reward the biggest commitment: the bundle discount field shows what you give up in exchange for the largest job. A premium option that is only there to make the middle look reasonable gets found out.