Scopedly answers

Every answer below is aimed at a question people measurably search for, is written from named sources, and links to the page that handles the job itself. None of them is a landing page in disguise.

The answers here are the questions a freelancer or a small agency asks around the pitch: how the SEO, web, video, design, marketing, consulting and staffing proposals are scoped and priced, what the contract behind an accepted proposal has to say, what a statement of work is and how to write one, and when to send a quote, an estimate, a bid or a proposal. Every page names the free tool on this site that works the figure and the guide that handles the purchase.

• SEO proposal: what to put in it and how to price it

  How a freelance SEO consultant writes an SEO proposal a client can accept: scope by deliverable, a retainer priced from hours, options.

• SEO contract: the terms behind an accepted proposal

  What an SEO contract must say once the proposal is accepted: scope, retainer, deposit, payment dates, what counts as done, and how either side ends it.

• Web design contract: the terms that follow the proposal

  What a freelance web design contract must carry once the proposal is accepted: pages counted, revisions capped, deposit, milestones.

• Software development contract and website development contract: the terms a small studio attaches to an accepted proposal

  What a software development contract or website development contract must carry for a small studio: counted scope, change control, milestones.

• Social media manager contract: the terms behind a retainer

  What a freelance social media manager contract must say: posts per week counted, approval turnaround, the retainer, the deposit.

• Influencer contract template and the influencer marketing contract a creator signs before a sponsored campaign

  What an influencer contract template must carry for a creator selling sponsored content: deliverables, usage rights, disclosure, exclusivity.

• Videography contract: the terms a videographer attaches to an accepted production proposal

  What a videography contract must say for a freelancer or small studio: shoot days, deliverables, revision rounds, deposit, raw footage.

• Video production proposal: phases, pricing and payment a client can sign

  How a small studio writes a video production proposal: pre-production, shoot days and post counted, priced from hours and a rate.

• Client contract for a freelancer: what the contract behind an accepted proposal has to say

  What a freelancer's client contract must carry: the scope as accepted, the fee and its schedule, the deposit, revisions, change control.

• What is an SOW? What it contains and how a small studio writes one

  What an SOW is for a freelancer or small agency, how to write a statement of work and a scope of work that can be priced.

• Proposal vs quote: which document to send, and when

  The difference between quote and proposal for a freelancer or small agency: when the client has a specification and when they have a problem.

• Estimate vs quote: which one binds you, and when to send which

  The difference between estimate and quote for a freelancer, where a bid fits, and when to send which: an estimate can move, a quote commits.

• Social media marketing proposal for a small agency: count, price and separate the media spend

  How a small agency writes a social media marketing proposal, a campaign proposal or a PPC proposal: deliverables counted, retainer or fee from hours.

• Website proposal for a small studio: count the templates, then price the build

  How a small studio writes a website proposal a client can accept: templates and integrations counted, priced from hours, options, deposit and milestones.

• Software proposal template, mobile app proposal and app proposal for a small development studio pitching a build

  How a small development studio uses a software proposal template or writes a mobile app proposal: scope counted, hours and rate, options, milestones.

• Graphic design proposal: what a freelance designer counts, prices and reuses

  How a freelance designer writes a graphic design proposal or uses a logo design proposal template: deliverables counted, concepts and revisions capped.

• HR proposal template for consultants: scope, day rate, options and deposit

  How a consultant uses an HR proposal template, a coaching or project management proposal template, or a professional services proposal template: scope.

• Staffing proposal: what a small agency sends a client, and how it is priced

  How a small staffing or recruitment agency writes a staffing proposal: roles counted, fee model stated, replacement terms, timelines.

• Architecture proposal template and architectural proposal template for a design practice selling its own services

  How a small architecture practice uses an architecture proposal template: stages and deliverables counted, fee from hours or a percentage, options.

• Proposal example: a service proposal explained section by section

  A proposal example for a freelancer or small agency, section by section: the executive summary, the scope, the options, the price, the terms.

• Automate proposals for a one-person studio: what to automate, what to keep writing, and what it should cost

  How a freelancer or small agency can automate proposals: the pricing arithmetic, the options, the schedule and the terms as reusable parts.