A social media marketing proposal from a small agency has to separate three things the client tends to blur: the agency's time, the media spend, and the result. The proposal prices the first from hours and a rate, states the second as the client's money passing through or paid direct, and describes the third without promising it. The same shape serves a social media campaign proposal for one launch, a PPC proposal template for paid search, an advertising proposal template for creative and media, and a digital advertising proposal that mixes them. The pricing proposal tool on this site builds the options from your own hours and rate, free and without an account.
Count the deliverables, then price the time
Posts per platform per week, ads built per month, landing pages, reports, optimisation hours: each is countable and each has hours behind it. The retainer is those hours at your rate. A social media marketing proposal that prices by the client's size instead of by the count is a retainer that will be renegotiated in month two.
In a digital advertising proposal, media spend is not your fee
A PPC proposal template and a digital advertising proposal both carry a media budget; the proposal says whether it is billed through the agency with a stated management percentage or paid by the client direct, and that the fee for the agency's time is separate. Blending them makes the fee invisible and the spend look like the agency's price.
A social media campaign proposal or a retainer, offered as options
A social media campaign proposal is a fixed scope with a start and an end, priced as a fee with a deposit. A retainer is a monthly count. The pricing proposal tool presents either as three options: smaller, recommended, larger, so the client chooses a scope rather than negotiating a number.
Approval, reporting, ending it
Content approval turnaround, the monthly report, the notice period for ending a retainer, the deposit and the payment date. Under New York's Freelance Isn't Free Act a hiring party must pay a freelance worker by the date in the contract or, if it names none, within 30 days of the work being done; a contract that names the date is the one that protects you. Proposal suites charge per seat: from the vendor's own pricing page, Proposify Basic is $29 per user per month and Team is $49 per user per month on monthly billing. Scopedly Pro is $29 per month for the whole studio, and every tool on this site works free with no account.
Questions people ask about social media marketing proposal
What should a social media marketing proposal include?
The counted deliverables, the hours and rate behind the fee, the media spend stated separately, two or three options, approval turnaround, reporting, the deposit and payment dates and the notice period.
How is an advertising proposal template different from a social one?
It adds creative production and media planning as counted deliverables and separates production from media buying; the pricing arithmetic is the same.
Is there a free PPC proposal template here?
The tools build the pricing, the options and the payment schedule on the page for free; the scope and the media plan are yours to write.